BUSINESS + MONEY

Bonus Baby!

It’s a common occurrence in professional sports. A young man in his early 20s is flush with cash after inking his first contract that is accompanied by a generous signing bonus. One minute, he is a college student with barely enough money to buy lunch at a fast-food restaurant, and seconds later he is an instant multi-millionaire.

In many cases, that money does not follow the athletes home, nor is it deposited at the bank. Often, a bulk of the Benjamins find their way back into the community – as in car dealerships, clothing stores, jewelers and real estate agents.

“I’ve seen guys go through a few million dollars in a matter of weeks,” said John Sestina, a Columbus, Ohio-based fee-only financial planner whose client roster has included many professional athletes, such as Rod Woodson and Deion Sanders. “A young guy with no experience managing money who suddenly finds himself with enormous wealth from a generous signing bonus can be a dangerous match.”

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